Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Tina Gerbec
Published on: 24/07/2026

In 2024 Carrefour pulled PepsiCo from its shelves and left a sign in the gap. What the Carrefour and PepsiCo story teaches about positioning, power, and reading signals in negotiation.

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The concession cost nothing in 2014. This summer it is worth a billion dollars.

The concession cost nothing in 2014. This summer it is worth a billion dollars.

Tina Gerbec
Published on: 17/07/2026

Fox broadcasts the 2026 World Cup for 485 million dollars. The rights are worth up to 1.5 billion. The gap was created by one concession in 2014. What the FIFA and Fox story teaches about concessions, time, and circumstance in negotiation.

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